• Identification of the variables that determine and / or explain the demand directed to the company.
  
  
• Quantification of the incidence of those explanatory variables.
  
  
• Elasticity of explanatory variables.
  
  
• Seasonal adjustment.
  
  
• Segmentations.
  
  
• Clusters.
  
  
• Sensitivity analysis.
  
  
• Structural changes and incidence of unusual phenomena.
  
  
• Trends.
  
  
• Cycles.
  
  

" Take into account that knowing the variables that influence on the demand of a product is as important as ruling out myths, wrong ideas or widespread beliefs. "

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